CALM

The Shark Awards: Gold & the Grand Prix
The Campaign Big Awards: 9 Golds & the Grand Prix 
Think Box Award: Winner
The Shots Awards: Ad Of The Year

The brief for "The Last Photo" was the most painful we've ever had, as everyone featured had tragically died by suicide. We were speaking to bereaved friends and family. Needless to say, we met extraordinary and resilient humans all wanting to raise awareness around suicide and celebrate their loved one.

CALM are a fantastic charity with whom we've worked before. They "take a stand against suicide. That means “standing up against feeling shit, standing up to stereotypes and standing together to show life is always worth living. 125 lives are lost to suicide every week and CALM exists to change this”.

 

Director | Max Fisher
Agency | Adam&Eve
Production Company | Knucklehead